Pharma > Sales and Marketing Areas

As of now, Radiant’s offerings in this area are made capable to transform the Sales and Marketing Data Assets of an Pharmaceutical Enterprise into Business Intelligence by integrating disparate operations databases and creating high quality manageable and meaningful Decision Support Systems.

These solutions are empowered to integrate, data across multiple channels and to support automation of Sales Force Activities and Compensation Systems. These applications provide for physician targeting, and alerting the sales force to changes in behavior of the physician, In-depth analysis and understanding of physician prescribing and treatment patterns, advanced analytics at the patient level, new patients started on therapy, brand switching, and continued therapy after stoppage contribute to retention of the physician and defection analysis and support of a new product launch and for monitoring key performance metrics and indicators at a physician / plan level multi-terabyte data warehouse. Radiant experienced designing and architecting a complex business rule engine to support the numerous permutations and combinations of customer product subscriptions.